I started my advertising career in beauty & fashion. I helped launch several product lines for L’Oreal, Garnier, John Frieda, Jergens, and Lancôme and have had the chance to work with the greatest photographers, directors, stylists, hair and make-up artists in the world. Despite eventually branching out to other verticals and helping brands like MasterCard, AT&T, Microsoft, Coca-Cola, and P&G, my passion for fashion, style and impeccable art direction has never dwindled. More recently, I have been able to flex my creative muscle in these areas through partnerships with J. Crew, SheaMoisture and ShopRunner.
A highlight in my career was partnering with J. Crew and Jenna Lyons to create their first commercial in partnership with MasterCard. Together we crafted all the styles and details for this classic holiday spot.
Next, I helped AT&T Business & Tory Burch envision the store of the future with 5G.
In 2019 I pitched and won the SheaMoisture business. Nothing has been more rewarding than helping a brand founded by a Black Woman that supports female entrepreneurs. We partnered with several Black artists to create a beautifully animated film and helped Shea develop a new brand communication idea and VISID. Shea has also allowed BBDO to attract incredible talent and I’m proud to say we’re currently the most diverse group in the agency and have set an example for how our industry needs to change.
Since starting our partnership with ShopRunner in 2021, our number one goal has been to build awareness and affinity by defining and launching a differentiating value proposition that brings to life the benefits of the full ShopRunner member experience. Within our first year, we have created and executed several social campaigns but are in the process of developing a broader visual identity/voice and tone re-brand to bring to life ShopRunner across every touchpoint and environment in a new and distinctive way.
Holiday Social Influencer Campaign:
