AT&T is on a mission to help everyone achieve greater possibilities. In this integrated campaign, we showcased how AT&T’s products and technology can help push what’s possible. The campaign debuted during the 2022 Masters Golf Tournament and was purpose-built for the specific environment and audience of the Masters. We know viewers love The Masters because it’s a place where the boundaries of performance are pushed, and seemingly impossible achievements become possible. We then gave this unique atmosphere a lighthearted, entertaining twist with lots of celeb cameos like Charles Barkley, Eva Longoria, Colin Jost, Nick Jonas, Ralph Macchio, and David Robinson.
