Tide Pods, the first unit dose detergent in the US and one of the biggest and most successful P&G launches to date. With a fully integrated 150MM+ media plan including extensive TV, OOH (premium placements in Times Square and subway stations across the country), and a robust digital buy the campaign was even part of the Lichtenstein exhibit at the Art Institute of Chicago.
Launch spot
Results
Teaser Spot
print/ooh
Times Square billboards
NYC Station Domination
Chicago Station Domination