Tide Pods, the first unit dose detergent in the US and one of the biggest and most successful P&G launches to date. With a fully integrated 150MM+ media plan including extensive TV, OOH (premium placements in Times Square and subway stations across the country), and a robust digital buy the campaign was even part of the Lichtenstein exhibit at the Art Institute of Chicago.

Launch TV:

Teaser spot:

Times Square digital billboards (Nasdaq & Reuters)