EXPERIENCE

2018-present: BBDO NY, EVP, Executive Creative Director, AT&T
Currently leading creative for AT&T Corporate and Business, SheaMoisture, ShopRunner, Allergan, Color of Change, and Girls Write Now.

2015-2018: McCann NY, EVP, Executive Creative Director, Microsoft, MGM
Launched Windows 10 global campaign, helping the brand achieve 300MM upgrades in less than a year;
Started the "Girls do Science" initiative aiming to close the gender gap in the tech;
Started a partnership with March For Our Lives and spearheaded several proactive projects using creativity for good.

2013-2015: McCann XBC, SVP, Group Creative Director, MasterCard
Launched MasterPass, #onemoreday travel campaign; led several Priceless Surprises activations

2009-2013: Saatchi NY, Integrated Creative Director, Tide North America
Led the 2013 Super Bowl initiative, reaching #2 on USA Today AdMeter;
Launched Tide Pods with a 150MM media spend and exceeding business projections;
Launched the first-ever global Tide/Ariel campaign behind the 2012 Olympic Games;
Led all Tide digital advertising;
Responsible for Tide North America Idea Development/Deployment among multi-functional team
(8+ agencies) inclusive of in-store, Public Relations, USH/AA

2004-2009: kirshenbaum bond + partners, Associate Creative Director
clients: Ad Council, Citibank, Coca-Cola, Delta/song Airlines, Jergens,
John Frieda, Panasonic, Starz Movie Channel, Target, VH1, Wendy’s

2001-2003: Publicis NY, Senior Art Director
clients: Citizen Watches, Club Med, Heineken, Lancôme, Fructis

2000-2001: Lotas Minard Patton McIver, Art Director
clients: Nine West, Coty Fragrances, NYU,

2000: Milton Glaser Inc., Designer

EDUCATION

School of Visual Arts, NY

Film/Video Arts, NY

Marywood University, PA, BFA Graphic Design

Escola Superior de Desenho Industrial, Rio de Janeiro, Brasil

AWARDS/ EXHIBITIONS/ JURY MEMBER

Jury Member of Cannes Lions (Brand Experience and Activation), Clio (Print & OOH), LIA (Cyber), Dubai Lynx (Print and Radio), Webby’s, ADC (Advertising), Shorty’s, AICP Post Curatorial, Midas Awards, Anthem Awards.

Awards: Cannes Lions, One Show, Clio Awards, D&AD, Effies, Webbys, New York Festivals, Webby Awards, Ad Council Golden Bell Award, Kelly Awards, Midas Awards, David Ogilvy Award

2013 AdAge Creatives You Should Know

2016 AdWeek Creatives 100

2017 AdAge Creative Director of the Year finalist